My NY DKNY By Donna Karan New York Eau De Parfum Spray 1.7oz-50ml For Women
The new fragrance DKNY MY NY was developed by Trudi Loren in collaboration with IFF. Top notes of the composition provide a blend of raspberry, pink pepper and galbanum, followed by Egyptian jasmine, freesia and orris in the heart. The base encompasses patchouli Heart LMR, vanilla absolute, musk and ambergris.. DKNY MY NY features the popular singer, songwriter and actress Rita Ora, who is holding the flacon made of glass and metal of which the upper part creates a heart shape and suggests New York skyscrapers.Donna Karan points out that Rita Ora stated that the new fragrance was "pure energy in a bottle." Images of dynamic New York, its streets and skyscrapers stand behind her in the advertising photo. The TV and print campaign were done at Times Square and are signed by photographer Francesco Carrozzini.